Privacy Policy

Effective date: 4. August 2025

At MyPay ApS (“we”, “us”, “our”), we are committed to protecting your personal data and
respecting your privacy. This privacy policy explains how we collect, use, disclose, and
safeguard your data in accordance with the General Data Protection Regulation (GDPR) and
applicable local laws.

1. Who We Are
   Data Controller:
   MyPay ApS
   Ehlersvej 7, 2900 Hellerup
   CVR: 44906546
   Email: info@mypay.nu
   Phone: +45 51880730
   We are responsible for the processing of your personal data.
2. What Personal Data We Collect
   We may collect and process the following types of data:
   Contact details (e.g. name, phone number, email address)
   Business information (e.g. company name, industry, address)
   Billing details (e.g. bank account number, invoice data)
   Device and usage data (e.g. IP address, browser, location, log data)
   Communication preferences and customer service interactions
3. Why We Process Your Data (Legal Basis)
   We process your data for the following purposes:
   Purpose: To provide and manage POS and payment services
   Legal Basis: Contractual necessity
   Purpose: To send invoices, payment confirmations, and system updates
   Legal Basis: Legitimate interest
   Purpose: To improve our services and support
   Legal Basis: Legitimate interest
   Purpose: To comply with legal and financial obligations
   Legal Basis: Legal obligation
   Purpose: To send marketing communications (only if consented)
   Legal Basis: Consent
4. Cookies and Analytics
   We use cookies and tracking technologies (e.g. Google Analytics) to understand how users
   interact with our site. You can accept or decline non-essential cookies via our cookie banner.
   For more details, see our Cookie Policy at https://mypay.nu/.
5. Data Sharing
   We may share your data with:
   Payment processors and banking partners
   Service providers (e.g. hosting, email services)
   Legal or regulatory authorities when required
   Partners under strict data protection agreements
   We do not sell your personal data to third parties.
6. International Data Transfers
   Some of our service providers are located outside the EU/EEA. In such cases, we ensure
   appropriate safeguards (e.g. Standard Contractual Clauses) are in place.
7. Data Retention
   We retain your data only as long as necessary for the purposes described in this policy or as
   required by law. For example:
   Financial data: 5 years (as required by tax law)
   Contact and account data: As long as your business relationship with us continues
8. Your Rights Under GDPR
   You have the right to:
   Access your personal data
   Correct inaccurate data
   Request deletion (the “right to be forgotten”)
   Object to processing or request restriction
   Data portability (receive your data in a readable format)
   Withdraw consent at any time (for marketing or similar)
   File a complaint with a data protection authority
   In Denmark: Datatilsynet – www.datatilsynet.dk
   In the UK: ICO – www.ico.org.uk
   To exercise your rights, contact us at info@mypay.nu.
9. Security
   We implement industry-standard security measures to protect your data from loss, misuse,
   unauthorized access, disclosure, or alteration.
10. Changes to this Policy
    We may update this policy from time to time. Changes will be posted on this page, and
    significant updates will be communicated via email if applicable.
11. Contact
    If you have questions about this policy or your data, contact:
    MyPay ApS
    Email: info@mypay.nu
    Phone: +45 51880730